How to Build a Rich Brand

Episode 8

In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.

Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!

If you need assistance after listening to today’s program be sure to contact Katrina.

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Show Notes

• Branding
• The 5 Rs of Branding
• Brand Identity
• Marketing
• The Logo & Its Role
• Positioning
• 5 Brand Killers
• Brand Consistency

Show Resources

How To Build A Rich Brand Slide Presentation - follow along with program
Consistency Is King - Article on DOs and DONT’S

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Guest Information

Clare Price
President
BrandVantage
www.yourbrandvantage.com

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This entry was posted on May 13, 2008 at 1:33 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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