Episode 8

In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.

Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!

If you need assistance after listening to today’s program be sure to contact [1] Katrina.

Show Notes

• Branding
• The 5 Rs of Branding
• Brand Identity
• Marketing
• The Logo & Its Role
• Positioning
• 5 Brand Killers
• Brand Consistency

Show Resources

[2] How To Build A Rich Brand Slide Presentation - follow along with program
[3] Consistency Is King - Article on DOs and DONT’S

You will need *free* Adobe Reader version 6.0 or newer to access slide presentation & article. Download the latest version, free at [4] Adobe

Guest Information

[5] Clare Price
President
BrandVantage
[6] www.yourbrandvantage.com

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