How to Build a Rich Brand
Posted By katrina On May 13, 2008 @ 1:33 pm In Branding | 2 Comments
Episode 8
In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.
Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!
If you need assistance after listening to today’s program be sure to contact [1] Katrina.
Show Notes
- Branding
- The 5 Rs of Branding
- Brand Identity
- Marketing
- The Logo & Its Role
- Positioning
- 5 Brand Killers
- Brand Consistency
Show Resources
[2] How To Build A Rich Brand Slide Presentation - follow along with program
[3] Consistency Is King - Article on DOs and DONT’S
You will need *free* Adobe Reader version 6.0 or newer to access slide presentation & article. Download the latest version, free at [4] Adobe
Guest Information
[5] Clare Price
President
BrandVantage
[6] www.yourbrandvantage.com
Other Ways to Listen
[7] 
[8] Subscribe in a Reader
[9] Download the MP3 (31.6 MB)
Join the Discussion!
- Leave a response in the Comments section by clicking the Comments link below.
- Leave a response on The Comment Line. Dial (706) 861-0559 & select Menu Option 2.
Article printed from The VA Podium: http://vapodium.portablehands.com
URL to article: http://vapodium.portablehands.com/2008/05/13/how-to-build-a-rich-brand/
URLs in this post:
[1] Katrina.: http://vapodium.portablehands.commailto:katrina@portablehands.com
[2] How To Build A Rich Brand Slide Presentation: http://www.portablehands.com/pdf/How_to_Build_A_Rich_Brand.pdf
[3] Consistency Is King: http://www.portablehands.com/pdf/CONSISTENCY_IS_KING.pdf
[4] Adobe: http://www.adobe.com/
[5] Clare Price: http://vapodium.portablehands.commailto:cprice@yourbrandvantage.com
[6] www.yourbrandvantage.com: http://www.yourbrandvantage.com/
[7] Image: http://feeds.feedburner.com/TheVaPodium
[8] Subscribe in a Reader: http://feeds.feedburner.com/TheVaPodium
[9] Download the MP3: http://www.odeo.com/uploads/episode_media_files/0000/0301/How_to_Build_a_Rich_Br
and.mp3
Click here to print.