Author Archive

How to Build a Rich Brand

Episode 8

In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.

Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!

If you need assistance after listening to today’s program be sure to contact Katrina.



Show Notes

  • Branding
  • The 5 Rs of Branding
  • Brand Identity
  • Marketing
  • The Logo & Its Role
  • Positioning
  • 5 Brand Killers
  • Brand Consistency

Show Resources

How To Build A Rich Brand Slide Presentation - follow along with program
Consistency Is King - Article on DOs and DONT’S

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Guest Information

Clare Price
President
BrandVantage
www.yourbrandvantage.com

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How to Complete a Balance Sheet

Episode 7

Completing a balance sheet is not meant to be hard if you know where to start. It’s nothing more than a *snapshot” of a compnay’s financial position at any given time. When read properly, it can provide insight into strategically positioning your business for growth. So, if you’re in the business of doing business you’ll want to be sure to take the time to complete a balance sheet.

If you need assistance after listening to today’s program be sure to contact Katrina.


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Show Notes

  • Assests Defined
  • Liabilities Definded
  • Owner’s Equity vs. Net Worth
  • The Fundamental Accounting Equation

Show Resources

Gerald Benton
Benton Accounting & Taxes

Opening Day Balance Sheet
Projected Balance Sheet

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  2. Leave a response on The Comment Line. Dial (706) 861-0559 & select Menu Option 2.