In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.

Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!

If you need assistance after listening to today’s program be sure to contact Katrina.

Show Notes

• Branding
• The 5 Rs of Branding
• Brand Identity
• Marketing
• The Logo & Its Role
• Positioning
• 5 Brand Killers
• Brand Consistency

Show Resources

How To Build A Rich Brand Slide Presentation - follow along with program
Consistency Is King - Article on DOs and DONT’S

You will need *free* Adobe Reader version 6.0 or newer to access slide presentation & article. Download the latest version, free at Adobe

Guest Information

Clare Price
President
BrandVantage
www.yourbrandvantage.com

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Completing a balance sheet is not meant to be hard if you know where to start. It’s nothing more than a *snapshot” of a compnay’s financial position at any given time. When read properly, it can provide insight into strategically positioning your business for growth. So, if you’re in the business of doing business you’ll want to be sure to take the time to complete a balance sheet.

If you need assistance after listening to today’s program be sure to contact Katrina.

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Show Notes

• Assests Defined
• Liabilities Definded
• Owner’s Equity vs. Net Worth
• The Fundamental Accounting Equation

Show Resources

Gerald Benton
Benton Accounting & Taxes

Opening Day Balance Sheet
Projected Balance Sheet

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As a self-employed professional or small business owner, is the word VACATION in your vocabulary? Ironically enough, most small business owners find it stressful balancing their personal and business lives; yet work/life balance is the ultimate goal.

I think as a society, Americans need to take back their VACATIONS, stop stacking them up for a rainy day, and not care so much about winning the award for having worked the most hours.

By putting the VACATION principal to work in my own life, I discoverd along the way that VACATIONS really do assist in creating balance in your life…and this year was no exception!

As my husband, my son, and I traveled to Orlando, Florida, I realized I was as excited as a kid with a $10 bill in a candy store. We had an awesome time truly enjoying the sights, the adventures and each other’s company along the way.

Island of Adventure and Univeral Studios were just as great as we had imagined they would be. We were having such a great time that I had to stop for a moment to take it all in and that’s when I discovered how VACATIONS create balance in your life.

• Vacations allow you time to stop & smell the roses.
• Vacations, when taken regularly, increase your personal & business health by preventing burnout.
• VACATIONS create memories and moments that last a life time.

I feel truly blessed to be at a point in my life where I can plan VACATIONS around the needs of my family and not around the needs of my job. I still have stressful days and wear a lot of hats but I enjoy what I do. And when it all gets to be too much, I’m usually the first to plan a VACATION.

All work and no play makes life *DULL* and not taking time off from work can actually hurt your business. To drive this point home, I thought I’d pass along a program I found pretty interesting. Here, Dr. Mark Rosekind, Ph.D., founder of Alertness Solutions, talks about the surprising results of tests performed on vacationers. Take a listen and then go ahead and plan your next VACATION. You’ll be glad you did!

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Show Notes

• Study Data/Scientific Evidence Helps Justify Vacations
• Americans Seem to Have It All Wrong
• Why Vacations are Good For Entrepreneurs

Show Resources

Mark R. Rosekind, Ph.D.
Alertness Solutions
Contact Us

Need a vacation prescription for yourself, employees or friends? Click here to get your prescription filled today!

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Both a recent graduate and a student of the AssistU Virtual Training Program provide an inside view into the start of their Virtual Assistance journey. Continuation of Episode 4.

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Show Notes

• Meet Two New & Aspiring VAs
• Why Virtual Assistance Was Such A Good Fit
• Available Virtual Assistance Services
• Learning About & Researching the VA Industry
• Why Professional VA Training Is Important
• Why They Chsoe AssistU
• Words of Inspiration for Aspiring VAs

Show Resources

Wendy Englehardt
Englehardt Virtual Enterprises

Heather Stevens
LiveWire Virtual Solutions, LLC

AssistU’s Virtual Training Program
AssistU

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There are 2 ways to join discussions at The VA Podium.

1. Leave a response in the Comments section by clicking the Comments link found at the end of each episode.

2. Leave a response on The Comment Line. Dial (706) 861-0559 & select Menu Option 2.

By joining discussions, you directly impact the materials & resources presented at The VA Podium. It’s also a great platform for additional interaction & exploration of Virtual Assistance. The more you participate, the more you learn!

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Three VAs from the state of Georgia provide an inside view into the world of Virtual Assistance - the solution to keeping your business or career moving forward!

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Show Notes

• Chapter History - Georgia Chapter of AssistU VAs
• Meet the VAs
• Learn Various Ways VAs Serve Some of Their Cients
• Ideal Client Traits
• Virtual Assistance Services Provided by 3 VA Practices
• Tips for Successfully Partnering With a VA

Show Resources

Katrina Chesney
Portable Hands.com

Kathy Anderson
CyberAssist Virtual Assistance

Lisa Hanna
Your Dream Virtual Assistant

Web-based Tools
AssistU
Skype
Groove Virtual Office
Ezine Director
Constant Contact

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Whether you are a Virtual Assistant, professional, or business owner, we are all leaders in our own way. But are you the type of leader people want and need?

Listen as Beverly Inman-Ebel of Talk Listen Communicate explains the Legacy of Leadership and how it relates to you.

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Show Notes

• Identifying people who brought you to Leadership
• Leadership qualities
• Leadership questions & answers
• Habits to build Leadership

Show Resources
Beverly Inman-Ebel
Talk Listen Communicate, LLC
TLC Free Newsletter
An Assessment of Leadership Qualities & Skills

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Not sure how to hire a Virtual Assistant? Join Katrina and senior Virtual Assistant Danielle Keister as they discuss a systematic approach clients can use to find and hire the perfect VA.

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Show Notes

• Website
• Consultation
• Finessee
• Personal & Professional Traits
• Experience
• Training & Certification
• The Business
• Testimonials
• The Owner
• Pricing

Show Resources
Danielle Keister
The Relief Virtual Assistance
Virtual Assistance Chamber of Commerce
How To Hire A Virtual Assistant

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The technique of relying on Intuition for empowerment can easily be applied to any business or profession.  Join Katrina as she talks with Professional Success Coach, Janice Holman, about ways to make Intuition the driving force behind your business!

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Show Notes

• Discover the many aliases of Intuition and how they relate to energy.
• Learn to recognize the presence of Intuition.
• Why thinking like a child enhances the power of Intuition.
• Explore ways to connect with your Intuition on a daily basis.
• Learn to let Intuition empower your business or career.
• The well-connected Assistant and highly-respected Consultant.

Show Resources
Janice Holman
Charted Courses

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Stay tuned for the 1st episode!

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