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- May 13, 2008: How to Build a Rich Brand
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Archive for the Branding Category
How to Build a Rich Brand
May 13, 2008 by katrina.
Episode 8
In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.
Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!
If you need assistance after listening to today’s program be sure to contact Katrina.
Show Notes
- Branding
- The 5 Rs of Branding
- Brand Identity
- Marketing
- The Logo & Its Role
- Positioning
- 5 Brand Killers
- Brand Consistency
Show Resources
How To Build A Rich Brand Slide Presentation - follow along with program
Consistency Is King - Article on DOs and DONT’S
You will need *free* Adobe Reader version 6.0 or newer to access slide presentation & article. Download the latest version, free at Adobe
Guest Information
Clare Price
President
BrandVantage
www.yourbrandvantage.com
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