Archive for the ‘Branding’ Category

How to Build a Rich Brand

Tuesday, May 13th, 2008

Episode 8

In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing.

Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits!

If you need assistance after listening to today’s program be sure to contact Katrina.

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Show Notes

  • Branding
  • The 5 Rs of Branding
  • Brand Identity
  • Marketing
  • The Logo & Its Role
  • Positioning
  • 5 Brand Killers
  • Brand Consistency

Show Resources

How To Build A Rich Brand Slide Presentation – follow along with program
Consistency Is King – Article on DOs and DONT’S

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Guest Information

Clare Price

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